Women Small Business Owners
women small business owners
Web Site Design for Women in Small Businesses
The number of women business owners has increased rapidly in recent years and they are making a substantial impact on the workplace.
Appealing to women’s interests and wants online is much different than a man’s. When creating web sites for women, keep in mind that most women are looking for more than just information. They’re looking for the person behind the web site.
Establish Trust
Women want to know who the person is and if they can be trusted, while men are more concerned with the nuts and bolts of the site. Men are also happy pouring over large amounts of information. However, women prefer information to be quick and to the point. Many women are juggling family and careers so their time to scan tons of information is limited.
Don’t Sell, Give Them Information
Another important point to remember is that women do not like being sold to.
You have to connect with them. Information is not to be used simply as a tool to get them to buy something. Don’t abuse the trust they put in you and your products and services. They will buy if they are inspired by good, honest content.
Avoid Technical Jargon
The online world can be intimidating for some women small business owners, even though a lot are technically savvy. Avoid technical jargon on your web site. Keep your content clear and simple with easy to understand language.
Use Testimonials
Use testimonials on your site. Women really value credible information that can be backed up. Don’t just try to sell them your product or service, let them know how it can make their life easier and show them examples of other customers just like them who are satisfied.
Marketing specifically to women in small business is easy if you follow some simple advice. Honesty is the best policy. If you’re genuinely interested in making their lives better, let that show through in your content.
For more resources about web site design for women or even about small business web site design please review this website http://www.interdream-designs.com
About the Author
For more resources about web site design for women or even about small business web site design please review this website http://www.interdream-designs.com
My company is a small women owned 8a certified company. How do I go about going after government contracts?
We have been 8a certified for a couple of years and the owner of my company has gone after just a couple. I know that there is a lot of business that we are missing. We do IT staff augmentation. Any advise on what steps I should take will be greatly appreciated.
Thanks so much for you time.
Check your area for a “Procurement” event. Often it is called a “Procurement Fair.” At those events, government agencies essentially teach businesses how to work with public agencies. If you can’t find an event, then try contacting the purchasing office or procurement office for the agencies you would lilke to work with.
You may also try your local small business center. Check with the small business administration or local economic development agency to see if they can assist you in learning how to work with your local public agencies.
Most likely, you need to get on a list to receive RFPs (Requests for Proposals) for your industry or check their website for RFPs. All of the public agencies I have worked with need at least 3 qualified bids to proceed with purchasing of any kind (including services).
Qualified means you must meet all their criteria which usually includes complying with all federal, state, and local codes; having sufficient liability insurance (usually the minimum is $1M); and having enough capital to complete the entire job. So if you’re bidding a $50k job, you should have at least $50k to cover the job until you get paid by the agency.
(I am not familiar with 8a certification, but my guess is, in your state, it is a compliance certification.)
Hopefully, this will at least get you started on where to find the opportunities and how get the chance to bid.
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