Women Small Business Organizations
women small business organizations
Why Women In Small Business Must Have A Web Site
In recent years we’ve seen a HUGE increase in the number of small businesses owned by women. This growth has been so dramatic that millions of people now think of a woman when they visualize who owns the businesses they buy from.
Women everywhere deserve a big pat on the back for this amazing accomplishment. But as is always the case for small business owners, there is still a lot of work to be done.
The one thing your small business MUST have is a web site. Sure, ten years ago having a site was an option many small businesses could do without. But that is no longer the case. Here’s why:
* These days consumers and business leaders are more likely to use search engines than the Yellow Pages. They’ll type the name of your town and your type of business into Google and start their research from there.
* A web site lets you put as MUCH information as you want in a public forum. You no longer have to pay thousands for a big newspaper ad just to let customers know about your prices, new services, or show photos of what you do. Now you can keep all that information available on your web site 24/7 at little or no cost.
* You know as well as I do that most customers are a little shy about asking questions. Often they don’t even want you to know they’re interested until AFTER they have learned more about your product, service, or idea. A web site allows that vast number of potential customers to privately and anonymously read all about your business. Then, when they’re ready to buy, they’ll come forward with their questions and orders. This is a MUCH more efficient way to do business, which leads to my next point.
* Web based business operations can be EXTREMELY EFFICIENT. Customers often prefer convenient email over phone or in-person visits. Email encourages customers to organize their ideas, contacting you when they know what they want and are ready to act. You’ll find your web site generates many more customers and the customers you get are better organized.
* Finally, women love to buy from women-owned businesses. Women, as a group, tend to be less compulsive shopper than men. While a large segment of men will buy an item on impulse, the vast majority of women prefer to learn about your product or service, getting all the details they can before placing an order. Web sites are perfect for presenting a lot of information at very little cost.
About the Author
Nina Menezes is a veteran web designer and successful small business owner known for her fast work and high quality. She will design your web site in 3 weeks, or it’s free! See the InterDream Designs site at http://www.interdream-designs.com Reach Nina at nina@interdream-designs.com or 416-250-1380.
I need help! What should I name my business that caters to divorced dependent women?
I want to open a small business that caters to divorced women with very limited independent skills. I am having such a hard time naming it, any thoughts?
It is a business that would have job training and self-esteem workshops. It would be a non-profit organization.
that kind of business is eligible for grant money…be sure and look
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also use PR as advertising for this (instead of paying for ads) ((PR is just submitting articles to the paper, or offering to be interviewed on the radio, etc, as a news item, because of the helpful civic-minded nature of your business…they will put you on) Get a book on Public Relations, and one on PUBLICITY and Advertising
(The Famous Amos Cookie Corporation has never payed a dollar for advertising (the owner, who really is named Amos, just sponsors helpful public events…like a charity walk..and things for children…and he gives cookies out for free at these, and shirts with the logo…and he submits news articles for every possible bit of free attention)
A NAME…is going to be the brand..once you name it never change the name…it is a memory cue in people’s minds which tells them what your businerss offers….so this should be up to 3 words ..that tell what the business DOES…
To pick a name I think it important to understand WHAT your picking it FOR..
Go to your bookstore and find a book on branding..BRANDING. Read it.
Look for “POSITIONING” by Al Ries and Jack Trout (you should be able to find that as a seven dollar paperback.
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And I cant recommend enough “The__ Immutable Laws of Marketing”.
In fact, to succed in business, go to the bookstore regularly, to the business section, and read, read read! And dont stop.
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Names..to find yours…
1)make a list of phrases,or even just concepts to consider putting in the name somehow..(like ‘into life’ or ‘fresh start’ or ‘being me’, or ‘living (making it) on my own”..Just list the concepts first, that you want to incorporate into what will become the name…this will give you a starting point to work from.
Then try to list these concepts in two word phrases…somewhere in that is your name
2)remember this name needs to be attractive to the prospective clients
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