Wine Business Online
wine business online
What is the Best Way to Marketing a small business?
For all of you small business owners out there, the times are tough and you need to do everything you can to save a dime and increase profits. Now is the time to re-think your marketing efforts and make a real change. I’m not talking about jumping out of bed and being semi-inspired to work on marketing because you read this article, or had a tasty glass of fresh squeezed orange juice then had a marketing epiphany. You need to be truly inspired. This is not a walk in the park.
One of the most effective and most cost-efficient forms of promotion is, by all means, internet marketing. The internet is not only a portal to contact your customers, but also a genie in a bottle that will help you fully understand your customer’s wants and needs. Google analytics and other website/keyword tracking tools provide webmasters with invaluable information on what pages are viewed by visitors, how long they’re on a site, how they found the site, and much much more.
Magazine ads, TV commercials, direct mail and other Stone Age methods provide almost no way to track a customer’s reaction. Ask yourself this: how much time does a potential customer spend reading one of your print advertisements? The answer is you have no idea. On the other hand, if you ask me the same about internet marketing, I will not only provide you with how long they viewed the ad, but also what operating system they’re on, what browser they’re using, their screen resolution, and the color of their underwear (only kidding, I tossed my x-ray goggles in the trash years ago). Ultimately, more knowledge on potential customers provides you with a better ability to tailor your marketing campaign for their wants and needs.
Aside from being able to track customers more precisely, internet marketing is timeless and offers far more bang for the buck. I always tell clients to shy away from print/tv ads because once published or aired, and a short amount of time passes, the ads are forgotten. They’re over quicker than a Clipper fast break (lol, only kidding! A longtime friend of mine plays on the Clippers and he’s going to hate me for this one ). On the flip side, internet marketing and search engine optimization gets better with time; like a fine wine. As online content remains on the net, and obtains more views and incoming links, it builds “weight” and ranks higher in search engines.
Now, you’re probably wondering where the heck to start. I mean, internet marketing sounds uber-cool, but how should you use the internet to market your business? My answer: A-HAAAAAAA!!! (from the taste the soup scene in Coming to America)
On to the best stuff…See below my fellow ninjas:
Banner Advertisements
If you’re stuck on print ads (they have sentimental value or something odd) and like their look/feel, then banner ads are for you. Creating a cool Flash banner and slapping it on a high-traffic website such as a forum or blog costs far less than a magazine ad and generates a higher conversion rate more often than not. Simply having the ability to animate images is a step above and beyond anything print advertisements can do.
Search Engine Optimization (SEO)
I’m an SEO geek/fanatic and push this method of marketing to all of my friends and clients. I look at it like this: why would I pay for any advertisement that has a limited shelf life (disappears quickly) and costs more than another, more effective medium? Well, unless I accidently huffed paint on that particular day, I wouldn’t.
Search Engine Optimization allows website owners to truly plan their future. I’m not blowing smoke, I really mean this. By mapping out where you as a business want to be in 5-10 years, you can structure your website and keywords around such. For example, if you’re a broker and want to sell luxury homes in Beverly Hills, you can implement various keywords that directly pertain to your goal. Keywords like the following are a sample: Beverly Hills mansion for sale, luxury homes in Beverly Hills, Beverly Hills estate sales, Beverly Hills real estate broker, etc. Once keywords are implemented, backlinks from relevant sites should be obtained.
Increasing the quantity of relevant backlinks to your site is just as important as keyword selection. In the eyes of search engines, a site with thousands of relevant backlinks will rank much higher than the same exact site with only a few backlinks. More links to your site means more “points” in the eyes of search engines and ultimately higher rank, increased traffic, and most importantly increased profit. The goal is to focus on “do-follow” links to ensure website “points” are distributed to your site.
If I can suggest one thing about search engine optimization, the absolute most important thing, I say you optimize your meta title and meta descriptions ASAP. This is key.
Proper search engine optimization will significantly cut down the amount of money to be spent on marketing in the future. Plus, it will build a stronger online brand.
Directory Submissions
For specialty products and niche websites, online directories are an excellent medium. They closely resemble an online version of old school phonebook ads and allow company information including phone number, address, a short description, and sometimes keywords to be displayed. Many directories rank very high in search engines, therefore causing business listings on the sites to rank high in return.
There are directories for everything from jewelers to web design companies to restaurants. Do some research and I guarantee you will find directories that fit your product or service.
Sincerely,
Aaron Schoenberger
The Brainchild Group
About the Author
The Brainchild Group – Internet Marketing Company specializing in Professional SEO, Website Design, Internet Marketing Campaigns, Social Media, Blog Marketing, Restaurant Marketing, Law Firm Marketing, Automotive Marketing + more..
New Business from home – Does this effect buildings insurance?
Hello,
I am in the process of starting an online business whereby I will be selling small quantities of organic wine imported from South America via an online website.
I will be storing the wine, no more than 900 bottles in my garage and will have the required licenses to do so. I rent the property and have the landlord’s permission to run the business from the proerty providing it doesn’t affect his buildings insurance and if it does I will pay the extra.
I do not require planning permission (confirmed) for the venture as I will only be using the garage for storage purposes and the rest of the house will remain residential.
My question is will this affect the buildings insurance and is there any other insurance I will need? apart from obviously personal liability insurance.
I just want to make sure the business is completely legal and legitimate, so I would be really grateful for any advice on this specific matter.
Thank you in advance.
Lee
It may not affect the buildings insurance a great deal. Your landlord should speak to his Insurer or Broker and discuss the nature of the stock you will be keeping in your garage.
The value of the stock will impose an increased theft risk, but that will be more your concern when you propose to an Insurer for contents insurance.
The buildings Insurers may impose and additional premium for the increased risk of damage to the building in the event of an attempted theft, that will be about it I would have thought. You will need to discuss with your contents Insurers, they may wish to charge an additional premium, as they will probably not cover business stock, they may also exclude theft cover from the home, unless there is forced entry and/or exit if you have clients visiting from the home. If you hare merely running the admin side and simplying using the garage for storage, you should find a local broker will get you a competitve premium for the cover you require.
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