Small Business Organization Chart Sample
small business organization chart sample
Twitter as a Business Credibility Indicator
One of the biggest hurdles any small business faces is proving itself as a legitimate competitor to larger, more established brands and products with much deeper advertising pockets. From my personal experience, this fact of business was compounded by the nature of my product, a hangover cure drink mix, which already came under scrutiny almost by default when pitching to potential buyers. I knew upon starting my business that my product desperately needed credibility if anyone was going to put down their hard earned money for it, especially online. Most competing products (most online products in general, actually) use basic text for customer testimonials and the first name of an allegedly satisfied customer. Obviously, the flaw here is that these quotes are unverifiable. How do I know if Sally in Ohio really said she loved a certain product? Is it equally as possible the quote was simply made up by someone in the marketing department? It is almost offensive to think that in 2009, customer testimonials online are just as stagnant as they were a decade ago. Text. Just text. Enter Twitter as a credibility indicator, which I highly recommend everyone reading this incorporate to their sales sites.
Obviously your product has to work and have some kind of following for this to be possible. So if you are peddling crap, you might as well stop reading now. If, on the other hand, you have a small but loyal and growing fan base, they will seek you out on Twitter. Your brand does have a Twitter account, right? Once you develop a rapport with customers on Twitter, either by sending out free samples, following up with paying customers via Twitter after a purchase, etc. you will start receiving Tweets raving about your product. Real people. Word of mouth is the best way to generate buzz for your business and Twitter is word of mouth on steroids. I noticed this incredibly valuable, free content my customers were generating and began adding it to my Testimonials page by taking screenshots. Gone were the stale, boring quotes that could have been written by anyone, replaced by verifiable, credible customer quotes. I then took it a step further and actually linked those Tweet screenshots to their respective customer Twitter pages. That way, if a potential customer was still not sold after seeing a Tweet on our testimonial page, they could actually engage an already satisfied customer for an honest opinion of The Hangover Cure. Twitter testimonials also often sound so much more organic than static text, more real. Trust me, the competition isn’t doing it, yet. But it will catch on.
This understanding of how to use Twitter creatively helped accelerate my brand faster than anything else that comes to mind in terms of free promotion of your business. If you are putting out great content, or a great product or service, you will receive love letters from your fans on Twitter. The value of this user-generated content is off the charts and it’s free. Remember that word of mouth crushes traditional advertising every time. Get it on your website as soon as humanly possible. Even if this means giving away free samples, the value of an authentic tweet from a real person is game changing and a great equalizer as larger competitors will be slow to adapt and take advantage of it due to all the red tape associated with making any changes to their website. I believe using Twitter as a testimonial soapbox for your customers is one of the best and most innovative ways to use the platform.
About the Author
Anthony Adams is the author of
Online Business Greatness
, an eBook dealing with online business success and the creator of
The Hangover Cure
, an all natural hangover prevention supplement.
|
|
The Handbook of Small Business Organization and Management $28.27 No Synopsis Available |
|
|
Business Line Chart $24.99 H. Armstrong Roberts Business Line Chart – Photographic Print |
|
|
Business Organization $34.08 No Synopsis Available |
|
|
MARKETING & SMALL BUSINESS ADVANTAGE $29.99 MARKETING & SMALL BUSINESS ADVANTAGE |
|
|
Law of Business Organization 3 $19.98 This book is in Like New condition |
|
|
Business Principles and Organization $32.61 No Synopsis Available |
|
|
Business Organization and Combination $29.24 No Synopsis Available |
|
|
The Organization of Modern Business $30.22 No Synopsis Available |
|
|
The Organization And Management Of Business Corporations $27.25 No Synopsis Available |
|
|
The Organization and Management of Business Corporations $30.22 No Synopsis Available |
|
|
Small Group Communication in Organization $45 This book is in Like New condition |
|
|
Sample Design in Business Research $161.85 No Synopsis Available |
|
|
Big & Small: Magnetic Height Chart $7.25 Record your child growing and display favourite photographs too!A great growth record for children and adults alike to use. + easy to hang + soft eva foam + activity magnetic pieces for decorating the chart + sticker sheet to record those important dates and use as growth markers. |
|
|
GoVenture: Small Business $495 GoVenture Small Business simulates day-to-day experiences typical in starting and running a small business. Students experience all aspects of running a small business from hiring, inventory, sales marketing to evaluating customer satisfaction. |
|
|
FORTUNE GOLD 10.0 FOR SMALL BUSINESS $99.99 FORTUNE GOLD 10.0 FOR SMALL BUSINESS |
|
|
Small Business Management Series, Strategies - $24.99 Small Business Management Series, Strategies - |
|
|
Business Organization 05-06 Stat Supp $33.91 No Synopsis Available |
|
|
Geo-Business GIS in the Digital Organization $95 This book is in New – Excellent condition |
|
|
Commentaries and Cases on the Law of Business Organization $18 No Synopsis Available |
|
|
Smart Business Systems for the Optimized Organization $100.38 No Synopsis Available |
|
|
Business Organization and the Myth of the Market Economy $40.95 No Synopsis Available |
|
|
Commentary On The Science Of Organization And Business Development $30.18 No Synopsis Available |
|
|
Commentary on the Science of Organization and Business Development $32.17 No Synopsis Available |
|
|
Geo-Business: GIS in the Digital Organization $112.13 No Synopsis Available |
|
|
Acco Small Simulated Leather Organization Center $18.99 0% 1 1 Each 11387 13″ x 13.80″ 4 Month Unique “slide ‘n hide” sleeves hold loose pages up to 8 1/2″ x 11″ Accepts Day-Timers 14-tab calendars (sold separately) for 12-month planning Small simulated leather organization center is a compact wall structure that houses a calendar, plus unique “slide ‘n hide” sleeves for document storage. Leather-like backboard houses a four-month undated tabbed calendar. Strong magnet allows you to hang the Organization Center on any metal surface. Use hanging grommet on nonmetal surfaces. Unique “slide ‘n hide” sleeves hold loose pages up to 8 1/2″ x 11″. They pull out for easy access and then slide in for storage. Pen loop holds a pen, pencil or marker. Accepts Day-Timers 14-tab calendars (sold separately) for 12-month planning. ACCO Brands Corporation Acco Black Monthly No Organizer Small Simulated Leather Organization Center www.acco.com |
