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Three Small business marketing Tips to Create Mini-celebrity Status in Your Industry
Getting your name on everyone’s lips in your niche market ought to be a priority for any coach, consultant, designer and any other woman small business owner.
The reasons are simple: when you’re perceived as a “THE” hot-ticket personality in your industry you shift the balance of power regarding your fees, the contacts you make and nurture, the opportunities you’re presented with and the lifestyle you choose to lead. Using this niche marketing strategy you shift away from the typical passive-stand of most women business owners, and shift towards your true role as the powerful leader and successful entrepreneur of your thriving business.
I realize that talking about the balance of power may make some women entrepreneurs uncomfortable. That’s because for too long, women small business owners have been giving their power away by charging too little, not having an abundance of clients or not being seen as an authority in their industry.
But trust me, the more you practice stepping into the role of powerful leader and successful entrepreneur, the more your business will begin to produce the kind of opportunities, money, prestige and fulfillment that you desire.
You simply can’t make the amazing difference in the world you know you were born to make unless you’re willing to be seen, be heard and be respected as a source of powerful wisdom and authority on your topic.
So, where do you start?
By cultivating “mini celebrity” status for yourself within your industry.
Here are three quick tips to help get you started:
small business marketing Tip #1: Express Your Opinion (and often!)
What’s happening in your client’s world about which you have strong feelings? Talk about it! Don’t be afraid of creating a little controversy. In my experience, when you voice a strong opinion others feel as if you’re representing them. Speak passionately, not passively. Not everyone will agree with your views but they will remember you!
Small Business Marketing Tip #2: Rub Shoulders with Other Celebrities
Remember, “birds of a feather, flock together”. Look for opportunities to be photographed at prestige events or standing next to recognized faces. Don’t wait for your once-in-a-lifetime chance to meet Brad Pitt or Oprah to be photographed with the glitterati. Hey, even the weather gal on your local news counts as a celebrity!
Is this considered phony or cheesy? Not at all. Our culture is fascinated with the rich and famous. These people have a mystique to them. They seem to live a charmed, magical life. One snapshot of you standing next to a celeb automatically infuses you with a bit of that fantasy-world mystique that suddenly ups your “Wow!” factor.
That bit of star power can quickly translate into higher open rates for your newsletter, more seats sold at your next event and new clients standing in line to work with you.
Small Business Marketing Tip #3: Cultivate Authority
Are you quoted in your industry magazines? Do you deliver keynote speeches at important events? Do you publish an ezine, articles, books, CDs or other information products? If so, then yes, you ARE an authority!
I recommend making sure that each month you take two or three actions that result in getting interviewed, quoted or seen as an authority by the public. All you need to do is send out press releases, call other experts in your field to swap interviews, send a tip or a quote to a magazine journalist or send an article idea to your industry trade journal. Then, each month, “rinse and repeat!”
Cultivating mini-celebrity status doesn’t mean you must have a super-sized ego. It’s simply a smart business decision to make and use for taking action. Look in your heart and tell yourself this: “The more I show up as a recognized leader, the more I am fulfilling my Soul’s Divine Purpose™ in my business!”
About the Author
Would you like to learn more success coaching tips that help women entrepreneurs to quickly move away from “dollars-for-hours work” and create more money, time, and freedom in their businesses? Check out my web site, www.kendallsummerhawk.com, for free articles, free resources and to sign up for my free audio mini-seminar “7 Quick and Simple Tips to Brand, Package and Price Your Services for More Money, Time and Freedom in Your Business.”
Award-winning small business expert Kendall SummerHawk is the “Horse Whisperer for Business.”
How do small businesses decide where to spend their advertising budgets?
Their are so many places to advertise these days. The yellow pages, online, outdoor billboards, local radio, sponsoring teams or events, local newspapers and magazines. How can a small business sort through all of these options?
You have to look at your demographics and at what they are most likely to pay attention to.
Yellow pages are fine for some retail, but have really become a huge (in the cost of larger ads too) of money due to the fact that many places now have 4-5 different versions and usually only keep one book. The only way that they are usually going to really be cost effective anymore is if you really have a business that has some kind of niche that keeps you from being one of many of the same type listed there.
If you own a sign, printing company, or other that relates to team parents and children; sponsoring teams might work some, but is usually more of a courtesy to show some community involvement. Don’t forget direct mail, this can be the most cost effective way to reach specific groups of customers with advertising and coupons and can be based on demographics.
So you ask who my customer is, where they live, and what do they like and you have the best chance of coming up with the best answer.
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