Promotional Business Gifts
promotional business gifts
Business-to-business Gifts and Promotions
Business-to-business Gifts and Promotions
Business gifts and promotional products used by business-to-business companies typically differ from those used by business-to-consumer companies. Typically, B2B companies have a more defined target audience to reach, but those customers are typically more valuable in the long-term, either making larger purchases, more frequent purchases, or both. B2B companies are generally more likely to have a longer sales cycle and a more complex value proposition. B2B customers are also much more likely to be making purchasing decisions in the office rather than at home and have more decision makers affecting their purchasing process.
Here we address the opportunities and challenges that are specific to business-to-business companies in the process of finding and converting prospective clients. Fortunately, we explain how they can use branded business gifts and promotional products to ease this cycle and gain more long-term customers.
Using Business Gifts and Promotional Products to Start a Dialog
For business-to-business companies, reaching qualified decision-makers is often difficult: the more valuable they are, the harder they are to reach. Traditional B2C direct mail and telemarketing are based on having a large and relatively accessible audience, perhaps millions of potential buyers. In B2B sales, a typical market may be senior management at companies within a particular industry, perhaps only dozens of individuals that have very specific needs. Business gifts provide a unique opportunity to gain access to an audience like this, if used correctly.
First, expect to spend money on the items you choose — a $1 promotional pen won’t make an impact on the average CEO. Second, make sure your promotional mailings are creative and portray how your services can help these companies: even an expensive business gift without the right context will be less effective as a marketing piece. Third, spread your budget over multiple mailings: don’t expect to get meetings after the first mailing, it takes time to build awareness. Creative, quarterly mailings that offer diversified benefits while progressively building upon the utility of your gifts will have better chances of creating sales opportunities than a single mailing.
Trade Show and Event Giveaways
At trade shows, conferences and conventions, you are constantly competing for your target audience’s time and attention. When planning promotional business gifts for a trade show, consider how much time you need structure your promotional plan in order to best explain your value proposition. For example, if you are selling a complicated service or piece of software to a small target audience, it may be worth 50 cents or a dollar per minute to speak with a qualified buyer. Based on your business, you should decide ahead of time whether it makes more sense for you to spend a half-hour selling your product or service to 100 potential buyers or a minute explaining your company to 1,000. If you’d rather have quality time with a smaller audience, go with trade show business gifts. If it makes more sense to touch a broader audience, go with trade show giveaways. If you target a smaller audience, you will have the opportunity to be more interactive with the crowd in explaining the benefits of your serviced; they’ll also be leaving with a tangible product that will be more memorable after the trade show is over.
Turning Mail-order into Direct Mail
If you ship a physical product to your customers, it should always be accompanied by a promotional product to reinforce your brand name and customer service. Every time you don’t, you’re missing an opportunity to send your brand right to a buyer’s desktop. While many companies will include a catalog or coupon with product shipments, most do not take advantage of the opportunity to send a piece of advertising that can be used on a daily basis, and that’s a mistake. It’s an opportunity to reach your most valuable audience, your existing customers, while avoiding the largest cost of doing a mailing, the shipping cost.
Corporate Gifts and Customer Retention
Most business-to-business companies do understand the value of a business corporate gift. Over 70% of businesses send holiday advertising gifts to their customers and the percentage is even higher amongst B2B companies. When it comes to business gifts as a means of improving customer retention, your gifting plan should fit your business objectives. This may mean using a tier system to focus your budget on your top customers when buying holiday gifts. Non-holiday business gifts may be highly appropriate as well. If your company is only getting a percentage of your customers’ total business, use a loyalty program to increase that percentage. If your customers have annual contracts, use anniversary gifts to increase their likelihood or renewing or to promote additional service offerings as part of their renewal.
About the Author
Mark Yokoyama is the Director of Marketing and Merchandising at ePromos and joined the company in early 2004. He oversees online and offline marketing and public relations programs, the ePromos online catalog and supplier relations.
how can I get my business information on yahoo search engines sheena andrews falco352002@yahoo.com?
I am a represetative for LogeWear Direct ™I have a great 2006 catalog for any business or organization that needs logowear. I don’t have much money to advertise so I’m trying to get as much free advertising as possible. If anyone can help with any information or ideas I would be very thankful. I would be willing to work with logowear customers at wholesale prices. Think of LogoWear Direct ™ for:
*Corporate Identity *Customer Appreciation
*Image Building *Association Promotion
*Team Uniforms *Employee Gifts
*Work Uniforms *Company Anniversaries
*Golf Outings *Promotional Gifts
*Spirit Wear *Membership Gifts
*Trade Shows *Company Purchase Programs
*Fundraisers *Special Occasions
*Corporate Events *Recognition Awards
Craigslist is the best approach, there you can place free ads into very specific categories.
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Freez-A-Frame Magnetic 4 x 6 Photo Frame with Peel-n-Stick Sheets, 2 Pack $1.99 Make a custom magnet of your favorite photo or image with these Freeze-A-Frame magnetic sheets. Great as a business promotional item! For use with 4×6 photos or smaller. Peel-and-stick, full magnetic back. Easy to use; Remove adhesive backing and apply your image. Cut your own custom shape. 2 sheets per pack. Can also be used on metal lockers and file cabinets…. |
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Laguiole Dubost – 40 pc flatware set – in HEAVIER 25/10 ALL STAINLESS STEEL (authentic French luxury quality table cutlery setting for 8 people – dishwasher safe – gift-wrap available! – direct from FRANCE) $595.00 This 40 pc LAGUIOLE set is a set for 8 people and consists of : 8 knives – 8 large spoons – 8 small spoons – 8 large forks – 8 small forks. Measurements: KNIFE: length = 23 cm (9″) – weight = 60 grams | LARGE FORK: length = 21 cm (8 1/2″) – weight = 60 grams | SMALL FORK: length = 16 cm ( 6 1/2″) – weight = 25 grams | LARGE SPOON: length = 21 cm (8 1/2″) – weight = 70 grams | SMALL SPOON: length =… |
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Authentic French LAGUIOLE – 6 STEAK KNIVES – 6 BRIGHT MULTI RAINBOW COLORS (RED – BLUE – YELLOW – MINT GREEN – ORANGE – PURPLE) – in HEAVIER 25/10 STAINLESS STEEL – SERRATED blade: perfect as steak knife! (original genuine Jean DUBOST quality family color table flatware/cutlery setting for 6 people – with CERTIFICATE of AUTHENTICITY – dishwasher safe! – delivered in a wooden box – gift wrap available – direct from FRANCE) $195.00 Set of 6 original French LAGUIOLE steak knives in heavier 25/10 stainless steel – blade : 2.5 mm thick. Each knife: length = 23 cm (9″) – weight = approx. 60 grams. * * * Delivered in wooden box. * * * This genuine LAGUIOLE set is suited for any occasion: a dinner party with your friends, the yearly Christmas party or the daily family dinner. With this exceptional LAGUIOLE silverware set each occ… |
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La Mer Skin Care Set(Cream, Gel, Regenerating serum, Eye Concentrate, Body Cream). This is Promotional Sample Size Product. $135.95 THIS IS LA MER SKIN CARE SAMPLE SET 6+ La Mer Pearlized Clam Shell Makeup Bag (I WILL SHIP THE SAME DAY AS ORDER OR WITHIN NEXT BUSINESS DAY! THIS IS SAMPLE SIZE PRODUCT SET!… |
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Chocolate Marble desert cup(includes 30 pcs for total $300) We take pride in the delicious appearance of our cakes. In fact, we have been careful in every detail and have made a towel cake that looks exactly like the real thing! The cakes itself are actually made from soft, fluffy towels. The fruit toppings can be used as magnetic memo holders or cellular phone straps. Each item is individually hand-made from carefully selected materials. As an interior de… |
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Coffee Mousse(includes 50 pcs for total 300 USD) We take pride in the delicious appearance of our cakes. In fact, we have been careful in every detail and have made a towel cake that looks exactly like the real thing! The cakes itself are actually made from soft, fluffy towels. The fruit toppings can be used as magnetic memo holders or cellular phone straps. Each item is individually hand-made from carefully selected materials. As an interior de… |
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Lexmark #16 Black Ink Cartridge (10N0016) $39.99 This cartridge uses Lexmark’s exclusive super-sharp waterproof black ink to deliver precision dot definition in text. Enjoy high quality, thanks to 208 nozzles. The shelf life is two years. Expect a yield of 410 pages at 5% coverage. … |
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Unique Business Card Holder with 4gb USB Flash and Pen. $29.99 This unique business card holder comes with a 4GB USB flash drive and a pen. This is perfect gift idea for that special someone. Be sure to order more then one, quantities are limited…. |
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Custom Printed Ez-Go Computer Bag – Min Quantity of 6 … |
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Joyva Sesame Crunch Candy ~ 2 Lbs $8.99 Sesame Crunch from Joyva, the sweet combination of honey and sesame in a bite-sized bar. Individually wrapped for your convenience, sesame crunch bars are ready to go wherever you go. Perfect for Halloween, parties and promotions…. |
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Premium Novelties : Graphics for Promotional Kits, Gifts and Goodies $49.14 No Synopsis Available |
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The Veil Promotional Tee Women’s Women’s Fitted T-Shirt dark by CafePress $29.5 The Official Veil Promotional Tee Women’s – fitted black tee with light gray lettering on front and back. Women’s Fitted T-Shirt dark Tee, TShirt, Shirt Turn heads in this hot, hip, curve-hugging tee from American Apparel. Made of ultra-fine, ring-spun cotton, it gets softer with each washing. Lightweight for summer comfort or winter layering, it’s a casual, effortless way to ensure you’re stylin’ in comf |
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The Veil Promotional Shirt Men’s Dark T-Shirt by CafePress $29 The Official Veil Promotional Shirt Men’s – Black tee-shirt with light gray lettering on front and back Dark T-Shirt Tee, TShirt, Shirt Don’t waste time deciding on which shirt to put on each morning. This dark shirt t-shirt will never go out of style and hides stains better too. This high-quality t-shirt is pre-shrunk and 100% cotton, which makes it both comfortable and durable. |
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Promotional Information Roman Yard Sign by CafePress $19 When you have something important to say, showcase it on a yard sign for all to see. Support a candidate, promote a yard sale, play up a party theme, create a holiday decoration – or just say what’s on your mind.Measures 22 wide x 15 high |
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Promotional Merchandise Logo Women’s Zip Hoodie by CafePress $39.5 It’s hip. And it zips. Which means you can look great and stay toasty-warm in this soft zip-up fleece hooded sweatshirt from Hanes. And when things heat up, it slips off with quick pull on the jam resistant zipper.8 oz. fleece blend 80% cotton/ Logo Women’s Zip Hoodie It’s hip. And it zips. Which means you can look great and stay toasty-warm in this soft zip-up fleece hooded sweatshirt from Hanes. And when things heat up, it slips off with quick pull on the jam resistant zipper.8 oz. fleece blend 80% cotton/ |
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GDC Promotional White T-Shirt by CafePress $25 This is not your parent’s woodstock revolution, help change people’s preconceived notions White T-Shirt Tee, TShirt, Shirt The white t-shirt is a timeless classic for a reason; it should be a staple in every wardrobe. It is clean, simple, and durable. The best part is you can wear it with anything. This 100% cotton T-shirt is so comfortable you’ll want to wear it to bed. |
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Coach Promotional Sports Ringer T by CafePress $25.25 The Ringer T has made a fashion comeback, and ours is a popular favorite. This classic style is sure to impress even the most discerning t-shirt connoisseur with an eye for retro-coolness. Great for relaxing in comfort year-round.5.5 oz. 100% pres Sports Ringer T The Ringer T has made a fashion comeback, and ours is a popular favorite. This classic style is sure to impress even the most discerning t-shirt connoisseur with an eye for retro-coolness. Great for relaxing in comfort year-round.5.5 oz. 100% pres |
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Funny Carton School Office Desk Novelty items,plush Ballpoint Pen,Promotional Gift Pen $19.89 Novelty gifts wholesalse |
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Buy 50pcs get 2pcs free/wholesale promotional gifts creative pen smile face pen 50pcs/lot $1.26 1.Creative pen:very cute and popular for Children/work lady 2.Different smile face on fingers will make people happy. |
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5mm CZ cubic zirconia Earring stud CZ Earring promotional gifts free shipping $12.63 CZ earrings, alloy earrings, rhinestone earrings,jewelry 1.Lead and nickle free 2.antique silver plated 3.OEM accept |
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9 Ball Gifts Sports Men’s Polo by CafePress $40 9 Ball Pool Game Gifts, promotional sports products and merchandise you normally wouldn’t think of for men and women. Clothing, jewelry, party favors, embroidery items. OnTheCheese.Com Billiards Sports Men’s Polo Comfort never looked so good — or wore so well. Made of durable 100% combed cotton 6.8 oz, it breathes well so you39;ll stay cool on even the hottest afternoon. This classic two-button men39;s polo shirt is ideal for that casual get-together or jus |
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BUSINESS CARD Black Blue Realtor ee Unique Ringer T by CafePress $22.25 Stop being a secret agent. Invite requests for your business card by wearing this promotional Athletic Shirt that immediately identifies you as a Real Estate Agent also see matching cap. Unique Ringer T The Ringer T has made a fashion comeback, and ours is a popular favorite. This classic style is sure to impress even the most discerning t-shirt connoisseur with an eye for retro-coolness. Great for relaxing in comfort year-round.5.5 oz. 100% pres |
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BUSINESS CARD Khaki Brown House Long Sleeve T-Shirt by CafePress $32.5 Stop being a secret agent. Invite requests for your business card by wearing this promotional Athletic Shirt that immediately identifies you as a Real Estate Agent also see matching cap. House Long Sleeve T-Shirt Tee, TShirt, Shirt The most comfortable t-shirt ever Our 100% cotton, Hanes Beefy-T is preshrunk, durable and guaranteed. 6.1 oz. 100% luxuriously soft ring spun cotton . Standard fit. Ribbed sleeve cuffs. |
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Electricine Promotional Poster – France $19.99 Electricine Promotional Poster – France – Premium Poster |
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Arabian Merchant – Promotional Card $24.99 Arabian Merchant – Promotional Card – Photographic Print |
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San Diego 2009 Promotional T-Shirt Light T-Shirt by CafePress $25 This light t-shirt will be fashionable even after the zombie Apocalypse. In fact, this shirt might be the very reason you’ll survive said Apocalypse. The light color shows you aren’t worried about getting stains – and even if you were, those stains show t Light T-Shirt Tee, TShirt, Shirt This light t-shirt will be fashionable even after the zombie Apocalypse. In fact, this shirt might be the very reason you’ll survive said Apocalypse. The light color shows you aren’t worried about getting stains – and even if you were, those stains show t |
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Great Gifts Kells Standing Cross $173.99 “The Great Gifts Kells Standing Cross by Waterford by Waterford Crystal is a perfect addition to any dining or entertaining occasion. The Waterford Crystal Great Gifts Kells Standing Cross by Waterford is part of the Waterford Great Gifts collection. Waterford gifts by Waterford Crystal are available for any occasion, with Waterford wedding gifts, birthday gifts, and Waterford religious gifts that are perfect for someone special in your life. Give the gift of Waterford Crystal Gifts. Waterford figurines, animals, statues, sculptures, letter openers, clocks, pens, card cases, business card cases, desk accessories, desk lamps, horses, bears, seahorses, cross, standing cross, crystal crosses, standing crosses, pendants, ornaments, money clips, child’s cups, figures, ornament stands, display stands, ring holders, gift box, box, boxes, crystal box, crystal boxes, crystal sailboats, perfume bottles, statuettes, and more are all available in fine Waterford Crystal by Waterford.” |
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Promotional Photograph for the Ibm 1410 $19.99 Heinz Zinran Promotional Photograph for the Ibm 1410 – Photographic Print |
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Banner-001 Redcat Promotional Banner $56.4 Banner-001 Redcat Promotional Banner is in stock and ready to ship from TrendTimes.com. Our toy stores sell Banner-001 Redcat Promotional Banner for the best price of $47.00 and personal shoppers are standing by to assist you. |
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Cognac Pellisson Promotional Poster – France $19.99 Cognac Pellisson Promotional Poster – France – Premium Poster |
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France – Besnier Chocolate Promotional Poster $19.99 France – Besnier Chocolate Promotional Poster – Premium Poster |
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France – Cognac Briand Promotional Poster $19.99 France – Cognac Briand Promotional Poster – Premium Poster |
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Kellar Portrait with Devils Promotional Poster $19.99 Kellar Portrait with Devils Promotional Poster – Premium Poster |
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Cognac Gautier Promotional Poster – France $19.99 Cognac Gautier Promotional Poster – France – Premium Poster |
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France – Cognac Gelas Promotional Poster $19.99 France – Cognac Gelas Promotional Poster – Premium Poster |
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Promotional Card Depicting Gaspard Monge $49.99 Promotional Card Depicting Gaspard Monge – Giclee Print |
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Colorado – Colorado Railroad Promotional Poster $19.99 Colorado – Colorado Railroad Promotional Poster – Premium Poster |
