Home Business Franchise Philippines
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The Popular Fast Food of a Bee
Fast-food restaurants are the most popular place where people can get their food on the go. Because of this thought, many have come to love these kinds of restaurants, especially in the Philippines.
Did you know that Philippines aren’t only known for their unique cuisine, but also because of a fast-food restaurant? Jollibee is now the most popular and the biggest fast food chain in the Philippines. Jollibee Philippine is currently the biggest fast-food chain in the country; it also has locations in the United States, Saudi Arabia, Hong Kong, Vietnam, Indonesia, Dubai and Brunei.
As far as we can remember, Jollibee provides us with the most delectable fast-food foods, but did you know that Jollibee did not start on selling hamburgers or chickens, it started as an ice cream parlor at Cubao in 1975 with Jolibe as the original name. Visit a Jollibee web site to learn how to send Jollibee Food products to your loved ones back home.
But after sometime, they decided on getting the services of a management consultant in the person of Manuel C. Lumba. Lumba suggested that to shift their business of ice cream parlor to hamburgers after his studies showed that a much larger market was waiting to get tapped.
And sure enough, their hamburgers became a hit for a lot of Filipinos. After this success, Lumba next reformed the name Jolibe to Jolly Bee and made the two words form a single name Jollibee. Then Lumba next created the product name “Yumburger” as well as the name “Chickenjoy”. Visit a Jollibee <a href=”http://www.expressregalo.com/category.aspx?scid=67&cid=14″>web site to learn</a> how to send Jollibee Food products to your loved ones back home.
The stores were re-designed, the service transformed into a full self-service, fast food operation with drive thrus. Not long after, Tony Tan and Manny Lumba went on an observation tour in the United States, attended food service and equipment conventions. Tony Tan put Manny Lumba on center stage by putting him in charge of franchise development.
Jollibee have gotten so big that they have decided on incorporating some expansions and acquisitions on other fast-food restaurants. On 2000, Jollibee acquired Chowking, allowing Jollibee to be part of the oriental quick service restaurant segment.
Similarly, Jollibee also acquired Red Ribbon Bakeshop on 2005, another popular fast-food restaurant in the Philippines. In 2006, Jollibee acquired the Délifrance which further expanded its penetration in the food service industry particularly in the French cafe-bakery, a growing segment of the Philippine food market.
Now, Jollibee has become the biggest fast-food chains in the world with an overall count of 1,466 stores in the Philippines namely Jollibee, Chowking, Greenwich Pizza, Red Ribbon Bakeshop, Délifrance and Mang Pepe. It had 191 stores overseas. Visit a Jol<a href=”http://www.expressregalo.com/category.aspx?scid=67&cid=14″>libee web site to</a> learn how to send Jollibee Food products to your loved ones back home.
That’s all about the history and present state of Jollibee Philippine. But if you are ever wondering about sending some Jollibee food products your loved ones back home with the stress of going through all that calling and waiting, then visit Express Regalo a
About the Author
Christine Layug writes articles for Philippine Online Shopping Site, Express Regalo.
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