Business Vision
business vision
Your small business’ Vision and Mission Statement
Most likely, you have heard of many larger companies that employ both vision and mission statements. You have even seen these statements as framed prints, posted proudly on a company wall. However, as a small business owner, have you made the decision to create and follow the statements for your company?
If not, you have most likely thought that a small business does not need either a vision or a mission statement. This is not true though. These types of statements do more than just express words. They are ways to convey the purpose and the future of your business to employees as well as customers.
A vision and mission statement allows customers to have an idea behind your company, and it gives your employees something to work toward. You can actually combine the process into one vision and mission statement that is an all-encompassing phrasing. If you have never created such a statement, then you may not know how to approach the process. Here is some information to help you create your company’s own vision and mission statement.
The first thing you need to do is think of general things involving your business. This may even mean involving your longtime employees by allowing them to throw out their own thoughts. You can keep a running list of these ideas, avoiding anything that has to do with making money. Once you have several general statements, you will be able to get a better idea of what your company is actually about.
Next, take all of the general ideas to come up with a more specific thought on what your business is and what you hope for it to be in the future. This process may shed light on how you think of your business as a whole while it helps you create your vision and mission statement.
Finally, compile all of the thoughts and create a short paragraph. You may want to write two or three drafts of the paragraph and then allow trusted employees to give their thoughts on the best one. You may want to allow a lawyer, a trusted business peer, or even a couple of customers to read the statement and make sure it is clear, concise, and understandable.
This process can help you learn quite a bit about your company. In the end, you will have the now and the future of your business in one paragraph that anyone will be able to read and understand.
About the Author
The 10 Reasons You WILL Fail in Your Business… Learn How to Be a Success NOT a Failure. Grab this special report valued at $75 and make your business flourish with these never before released secrets. Go to www.broshegroup.com right now for your FREE report!
Melissa Evans, The Guru of Implementation SM and the author of a soon to be published book titled “Full Circle, a book for entrepreneurs thriving in today’s economy” is the President and CEO of The Broshe Group, Inc. Melissa is passionate about helping people and businesses be their best while making money and enjoying life. Melissa is a no nonsense dynamic speaker, author, and business consultant and coach. She has experience spanning 15 years in different fields which includes healthcare, retail, manufacturing, banking, non-profit, technology, small business, education, foundations, etc.
Creating a business plan for class, need help with creating Mission and Vision Statements?
I am working on creating a business plan to open a coffee shop. Part of that is to have a vision and mission statement but am not sure of what all needs to be in them as well as how to get started. Any help would be great.
MISSION: To provide our customer with a quiet, clean, relaxing setting where they can enjoy their morning, before the rush of the day.
VISION: Our vision is to be the most successful cafe in the area, in terms of the development of a regular clientele, resulting in sufficient profitability that will enable both personal and business growth.
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