Business Reporting
business reporting
Windward Reports Debuts Cubicle Wars 2010
Boulder, Colorado – The sequel to the wildly popular Cubicle Wars, an online marketing video commissioned by software developer Windward Reports, is scheduled to be released this week. Cubicle Wars 2010 follows the successful launch of the viral endeavor that won an American Advertising Federation award for creative excellence in advertising and helped propel its creators into a contract for an NBC pilot television show. The series is the brainchild of Barats & Bereta, Internet video pioneers based in Spokane, Washington.
Cubicle Wars 2010 continues with the story of two office drones with so much time on their hands – thanks to their use of Windward Reports – that they spend their days “pranking” each other. Cubicle Wars has received nearly 2.5 million views to date and led directly to a 20 percent increase in Windward’s software demo downloads in its first six weeks.
“Barats & Bereta are two of the zaniest, most talented minds in the business, and we wouldn’t have gotten such fantastic results with a more traditional campaign,” said Shirley Clawson, CEO of Windward Reports. “When we realized what a huge hit we had, we wished we had contracted for another one right away.”
Windward began talks with Barats & Bereta late last year about revising Cubicle Wars. The company created both a 30-second teaser and a full two-minute video. The series of clips mention Windward Reports only once each, but the original video had a significant marketing impact. In 2006, Google searches on Windward Reports doubled immediately after the video was posted.
“Cubicle Wars 2010 is as humorous and compelling as the first Cubicle Wars, and we expect a similar response this year,” said Lisa Harris, VP of marketing at Windward Reports. “Barats & Bereta have created great brand awareness for us.”
For more information on Windward Reports’ unique approach to business reporting software, please visit the Windward Reports website.
Luke Barats and Joe Bereta began collaborating in 2003 at Gonzaga University where they were active in the theater department, broadcasting department, and led the school’s improv comedy troupe. Later that year they began making short videos to amuse their friends which were eventually compiled on a website.
In 2005 Barats and Bereta won the Brickwall Amateur Comedy Competition with their two-man stand up routine. That same year they won the Spokane First Night Film Festival and received some sweet plaques to prove it. Since then their short, punchy videos have made their way around the Internet and have been seen by a goodly number of people.
Barats and Bereta are currently employed at Cornerbooth Film & Video Production and perform improv with ComedySportz in Spokane, Washington.
About Windward Reports
Launched in 2002, Windward Reports is the only full-featured, robust Java.NET reporting engine to use Microsoft Word (or other MS Office programs) as a layout tool, putting report-design and generation power in the hands of the end user, technical or non-technical. Any Word user can easily and securely create reports with almost no learning curve. Also unique, Windward Reports implements in hours, offers affordable server -based pricing, and offers “prompt, fantastic” technical support via a 24/7 support forum and support contracts. Windward Reports works by merging any XML, SQL or custom data source—or any combination thereof—with a Microsoft Word report template. It feeds data into the template to create a what-you-see-is-what-you-get report that can be generated in PDF, .RTF, HTML, WordML, .XLS, SpreadsheetML, .TXT, or multipart- MIME-email format. Windward Reports runs as a standalone application or in an enterprise computing environment. Windward Reports developer and production systems are available for purchase or free trial at www.windwardreports.com.
Windward Reports’ user group spans 70 countries. User applications include financial statements, inventory reports, product-usage reports, purchase orders, invoices, training certificates, timesheets, and licenses. Other applications include reporting to meet requirements of Sarbanes-Oxley, Patriot Act, ARRA, HIPAA, Health Level Seven, Gramm-Leach-Blailey, Basel II, and other U.S. and international acts and accords affecting financial services, real estate, government, and insurance industries and the consultants and integrators serving them.
For Immediate Release
Press Contact: Lisa Harris
VP, Marketing
303-499-2544 x1184
lisah@windward.net
http://www.windwardreports.com
About the Author
How does a small business report delinquent customers to the credit bureaus?
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Try Trans Union. Their toll free # 1-800-916-8800 option 3
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