Business Quarter Calendar
business quarter calendar
The Critical 5 Keys to Increase small business Sales
To increase small business sales, you need to look at yourself first as a marketer. As a marketer, you insist on marketing that delivers results and a positive ROI. You need to first look at these five marketing strategies because they work, work well and work almost all of the time.
Which of the many small business marketing tools and tips do you use and where do you spend your money? The first thing to do is to put the wallet or checkbook back in the drawer and pick up a pen or open a blank document on your computer and name it “Hidden Marketing Asset Plan.You will create a strategy to build a marketing system that will create a dramatic increase in sales and profits – in less than one calendar quarter.
This is one of several articles that will cover several powerful marketing strategies used by successful businesses. Here, we give an overview of the top 7 – Plus 1 marketing strategies and will cover the remainder in a series of articles.
1. You MUST create a Unique Selling Proposition. It is the reason you are in business and gives your prospects and incredibly compelling reason to buy from you – NOW.” Without a USP, you are one of the many choices. With a USP, you are the only choice.
Would you hire me because I’m a marketing consultant or because I guarantee rapid increases in sales and profits in a matter of weeks? Do you use FedEx because they ship packages or because you know your package will arrive tomorrow?
2. Learn selling and the art of how to bundle products, cross-sell and up-sell. Almost anybody selling a product or a service can increase the average sale value by offering or suggesting additional products that complement what they are selling. When you offer the client an add-on product, you will get more sales.
Knowing the right words to make it desired by the prospect, who does not feel they are being sold, is part of the value of sales training. Which sentence would make you more inclined to order an appetizer with your dinner? “Would you like an appetizer?The chef has an unbelievable appetizer she created just for you. You are going to love it!” This is such a powerful and simple way to increase small business sales that you will find it as easy as breathing.
3. Create a database and capture client names, addresses, phone numbers, purchase history, preferences, birthdays, hobbies and other information. Just send card or note to thank customers for their business and prospects for thinking of buying. Include a coupon or an offer (with a deadline) for them to buy additional products or services. Use the information to invite them back to your business and develop a personal relationship with them. If you don’t do so, your competition will.
4. Establish Joint Ventures (JV’s) and Strategic Marketing Alliances (SMA’s). When you are considering buying a new product or service, you want to know you are making a good decision. So do the rest of us. JV’s and SVA’s leverage this emotional need by using the power of endorsements and recommendations. Identify non-competing businesses that have customers similar to yours. Approach and tell them you have a proven strategy to increase their sales. Say you want to endorse and recommend their products/services to your clients and have them do the same for you. It’s that simple! Some will and some won’t but when you find proactive partners with the right list, you will be shocked and amazed at how quickly you can grow.
5. Look at, and study the standard marketing and advertising the majority of companies in your industry are using. Know exactly how and what they are doing. Here’s the little known secret about using this information: Do something totally different! Why copy your competitors? You know you have a better product or service? Be outrageous, be different and get your prospect’s attention.
We all live somewhere that has the local business celebrity. You know, the person who acts outrageous or weird. They are weird and have a great USP that makes them a good choice for you to buy their product? Well… A lot of them are millionaires. They catch people’s attention!
PLUS 1 – Bonus strategy: Do at least one extra marketing activity EVERY day you are at work. Whether it is one more phone call, an extra fax, email, post card, birthday card or thank you card do that one thing. By the end of the year, it adds up to a couple hundred additional marketing activities. If only 10% succeed, the result is 20 more sales, prospects or clients. One-A-Day builds strong businesses, many ways!
About the Author
Ready to break the marketing shackles that are keeping you from success? Then contact Paul Flood at www.paulfoodmarketing.com and get ready for explosive growth in sales and profits.
Do I need to apply for Unemployment liability?
I just opened an online boutique selling handmade items and also will be doing drop shipping with other boutiques… I am filling out my sales tax form for the state of Michigan and one of the questions is regarding Unemployment liability. I do not emply anyone, so would I have to fill out a UIA 1009e?
Information:
Liability to pay Michigan Unemployment Taxes only occurs when an employing unit meets any of the following criteria:
Pays $1,000 or more in gross wages for covered employment in a calendar year.
Has one or more employees in 20 different weeks within a calendar year.
Acquires all or part of an existing Michigan business.
Pays at least $1,000 cash, not including room and board, for domestic (household) service within a calendar quarter.
Pays at least $20,000 in cash, not including room and board, for Agricultural service within a calendar quarter, OR
Elects coverage under the terms of the MES Act.
Is subject to federal unemployment tax (FUTA).
I’d say no since you don’t meet the criteria and do not “employ” anyone…oh and being self employed you can not draw unemployment (atleast not from your own business) Good luck with your business!
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Art 2012 Poster Calendar $29.99 Direct from the Munich Art Quarter, this Art Poster Calendar for 2012 features twelve fine art posters from German artists. From abstract works to fine art landscapes, every month brings a new treasure to light, making this calendar a beautiful addition to any room that i |
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Hotel Indigo Gaslamp Quarter $1180 Hotel Indigo Gaslamp Quarter is located in central San Diego, close to Petco Park, San Diego Convention Center, and San Diego Zoo. Nearby points of interest also include Aircraft Carrier Museum and Maritime Museum of San Diego. Features.Dining options at Hotel Indigo Gaslamp Quarter include a restaurant and a bar/lounge. Room service is available 24 hours a day. Recreational amenities include a fitness facility. This 3.5 star property has a business center and offers small meeting rooms. Complimentary wireless Internet access is available in public areas. This San Diego property has 1,328 square feet of event space. Guest parking is available for a surcharge. Additional property amenities include valet parking and a porter/bellhop. This is a smoke free property. Guestrooms. There are 210 guestrooms at Hotel Indigo Gaslamp Quarter. In addition to complimentary wireless Internet access, guestrooms offer CD players and free local calls. Air conditioned rooms also include desks, coffee/tea makers, and irons/ironing boards. Guestrooms are all non smoking. Notifications and Fees:The following fees and deposits are charged by the property at time of service, check in, or check out. Valet parking: US$ 35 per day The above list may not be comprehensive. Fees and deposits may not include tax and are subject to change. |
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Cathedral Quarter Hotel $187.51 Cathedral Quarter Hotel is located in central Derby, close to Derby Cathedral, Derby Museum and Art Gallery, and University of Derby. Nearby points of interest also include Westfield Centre and Derbyshire County Cricket Club. Hotel Features. Cathedral Quarter Hotel’s restaurant serves breakfast, lunch, and dinner. A bar/lounge is open for drinks. Room service is available during limited hours. Recreational amenities include a sauna and a steam room. Spa amenities include spa services, massage/treatment rooms, facials, and body treatments. This 4.0 star property offers small meeting rooms, secretarial services, and audio visual equipment. Complimentary wireless Internet access is available in public areas. This Derby property has 75 square feet of event space consisting of banquet facilities and conference/meeting rooms. Business services, wedding services, and concierge services are available. Guest parking is available for a surcharge. Additional property amenities include a coffee shop/caf? and laundry facilities. This is a smoke free property. Guestrooms. There are 38 guestrooms at Cathedral Quarter Hotel. Beds come with Egyptian cotton linens and premium bedding. Coffee/tea makers and minibars are offered. Bathrooms feature shower/tub combinations, makeup/shaving mirrors, designer toiletries, and hair dryers. Wireless Internet access is complimentary. In addition to desks and in room safes, guestrooms offer direct dial phones. 26 inch flat panel televisions have premium satellite channels and DVD players. Air conditioned rooms also include complimentary bottled water, blackout drapes/curtains, electronic check out, and welcome amenities. Guests may request hypo allergenic bedding and wake up calls. Housekeeping is available daily. Cribs (infant beds) are available on request. Guestrooms are all non smoking. |
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Monkeying Around 2012 Wall Calendar $13.99 This calendar is absurd. Really, it is! It’s full of monkey business. Literally. Do you have that friend (are YOU that friend), the one who thinks that monkeys make everything better? Because comically speaking, the scenario of a person using a laptop? Not so funny. Now a |
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Steve Jobs 2012 Wall Calendar $12.99 Although his life was cut short, Steve Jobs’ list of accomplishments is quite the opposite. This calendar exhibits Jobs’ sentiments and convictions on business, money, technology and life because his words influenced the world and will live on for generations to come. A short list of personal achiev |
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