Business Marketing Strategies
business marketing strategies
small business Marketing Strategies: How to Create a Powerful and Motivating Bold Money Goal
Most women entrepreneurs would love to double their income, but when they think about going from where they are now to their new goal they either think too small, panic or go blank.
It’s as if the gap between their current reality and their goal number is just too big of a leap to make all in one jump. These women entrepreneurs quickly become discouraged, and time goes by without seeing any real change in how much they’re making.
I, too, used to struggle with this until I created a simple solution that has resulted in helping nearly triple my income into the high six-figures in just one year (and be on track to reach seven-figures this year).
The small business marketing system I created is called your “Bold Money Goal.” The concept is simple and has worked for hundreds of women entrepreneurs who happily see their monthly income skyrocket!
Here are four marketing strategies you can use right now to leverage this powerful tool:
Small Business Marketing Strategy #1: Choose a short time frame.
Short time frames give you focus and create momentum. Plus, they’re fun and exciting! I prefer a 30 – 90 day Bold Money Goal time frame to get you to stretch your thinking and spark your creativity as to how you’re going to reach your Bold Money Goal. Short time frames are also powerful because they cause you to take big, measurable action rather than procrastinating because your small business marketing goal seems fuzzy or out of reach.
Small Business Marketing Strategy #2: Pick the right new amount to bring in.
Aim too low and you’re unlikely to make any significant changes or progress with your woman-owned business. But aim too high and the amount can feel so far out of reach that it doesn’t feel “real”. I recommend that women entrepreneurs choose an amount they want to make that is anywhere from 40 – 50 percent more than they currently bring in.
Small Business Marketing Strategy #3: Go for the low-hanging fruit.
You don’t have to suddenly add entirely new services or products to your woman-owned business to reach your Bold Money Goal. In fact, I advise to look for the low-hanging fruit that’s just waiting for you to pluck it off of the ‘Money Tree’.
Low-hanging fruit are typically services and products you already have that can be dusted off, re-launched, re-titled or expanded. Try also offering a teleseminar, program, a group or a private service focused on a single topic with which your clients commonly struggle. One of my Platinum clients did this and within a few short days had nearly 400 people signed up for one teleseminar!
Small Business Marketing Strategy #4: Be open to new approaches for achieving your goal.
The power of the Bold Money Goal isn’t just to bring in the bucks – although that IS important! It’s to help you make a big leap forward in expanding what’s possible for you and your woman-owned business. Be open to doing something in a new way, a bigger way and certainly, in a bolder way so that the rewards of achieving your Bold Money Goal continue to grow.
Creating and achieving a Bold Money Goal every 30 – 90 days will help you “chunk down” your ideal income in a way that will help you reach it faster and easier than you’ve every thought possible!
About the Author
Would you like to learn more small business marketing strategies that help women entrepreneurs quickly move away from “dollars-for-hours work” and create more money, time, and freedom in their businesses? Check out my web site, www.kendallsummerhawk.com, for free articles, free resources and to sign up for my free audio mini-seminar “7 Quick and Simple Tips to Brand, Package and Price Your Services for More Money, Time and Freedom in Your Business.”
Award-winning small business expert Kendall SummerHawk is the “Horse Whisperer for Business.”
Where can I find tips for online marketing strategies?
Books, magazines, websites or any other source that can help me learn how to effectively market my business online.
The most effective way to advertise on the Internet is to first set up a website and publish its domain name on major search directories such as Google.com, Yahoo.com [at http://www.google.com/addurl/?... and MSN.com since 85% of Internet shoppers rely on these search directories to provide them with goods and services. In a sense, these search directories are a very large Internet Yellow Pages.
Nevertheless, should your website or opening webpage fail to contain "generic" keywords, then anyone using such "generic" queries will not be able to discover your website. Your domain name [URL] of your website, in a sense, will be invisible, undiscoverable.
You may want to consider some simple algorithms which, when observed and committed in designing of a website with placement of various critical metatags that can surely achieve a high search engine presence and increase Internet traffic to your website. These metatag strategies work well with published webpages at Google and Yahoo.
Design: Should you create an extensive Flash-based website, make sure to fill-in the property entries such as the Title, Description and Keywords. Failing to do so, leaves no hard HTML or ALT resource that can be readily indexed by search robots. Also consider the Internet audience and their incoming setup. For example, if they are on analog/dialup, Flash webpages take too long to load up and therefore analog users will likely lose interest and discontinue entering the Flash site. On the other hand, anyone on hi-speed DSL lines, will welcome Flash pages which load quickly. So before designing a pure Flash websitge, ask the simple question, “Who’s my end user – is he on dialup or DSL?” And if you had to choose between these two users for maximum marketability, then select analog users since 80% of most resident users are still analog Internet subscribers and pure HTML designed webpages is best for them.
A non-Flash-based website which relies on hard text, is far easier to be indexed by search robots. Limit the use of stylized text saved as .gifs since as a graphic, they are not indexable by search robots.
Avoid use of frames since any number of search robots are unable to properly classify textual material.
Placement of Metatags:
A ranking or search order does take place with Google and Yahoo and it begins with the “Title” metag which should consist of no more than 65 characters separated by commas. The “Title” should describe in generic terms, the goods and services, followed by a location from which the resource is located, i.e., city, state. The placement of a domain name which is not generic within the “Title” is not appropriate, unless your domain name is a major recognizable brand name.
The second metatag is the “Description” which is usually 25-30 words to form a complete sentence which best describes one’s goods and services.
And the very last category – “Keywords” are also somewhat limited to 15-16 words which can be plural and compound in nature. Again, avoid multiple entries which could be mistaken as “spamdexed entries” which is defined as the loading, and submission of repetitive words into a particular metatag category. “Spamdexing” when discovered on a webpage and reported to Google’s spamreport.com can result in the elimination of your website from their search directory.
Here’s an example of a very highly-placed website on Yahoo.com: Begin with the search query “pizza downtown los angeles.” It will bring up some 1.4 million+ websites as results. Check out where “Pizza Next Door” is ranked. It’s in the Top Five! Again, Pizza Next Door’s high web presence was achieved by proper web design and placement of relevant metatags according to Yahoo’s publication guidelines.
Good luck!
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