Business Franchise Philippines
business franchise philippines
The Philippine National Bee
One of the most recognized fast-food restaurant in the Philippines today is Jollibee. Jollibee, along with McDonalds, Burger King, and Wendy’s, are some of the restaurants that Filipinos commonly go to when they are craving for some authentic all-American cheese burger and fries. But when Filipinos are craving for some all-Filipino-American style fast-food like spaghetti, burgers, and Palabok, then Jollibee Philippine is the only restaurant for the job.
For years, Jollibee as served every Filipino favorites all over the country such as the ever so popular Palabok, popular Filipino breakfasts such as Tocino, Longganisa, Beef Tapa, and authentic Filipino soups like Macaroni Soup and La Paz Batchoy. American-style fast-food includes burgers, pastas, fries, ice creams, hotdog sandwiches, and more.
Although Jollibee is now known for its American and Filipino style fast-food menus today, Jollibee Philippine was once before an icecream parlor that serves Magnolia ice creams rom Bankerohan, Davao City to Cubao in 1975. This was the very first chain opened to the public with Jolibee as the original name.
Sometime in 1978, Caktiong and his brothers and sisters, being partners, engaged the services of a management consultant in the person of Manuel C. Lumba. Consultant Lumba shifted the business focus from ice cream to hamburgers, after his studies showed that a much larger market was waiting to be exploited. Their burgers were popular and became in-demand in no time. From this came a success that propelled the business forward to its success.
Lumba became Caktiong’s first business and management mentor. Lumba next re-formed the name Jolibe to Jolly Bee and made the two words form a single name Jollibee, but changed the “y” to an “i”. The Jollibee mascot was then conceptualized by Lumba which was inspired by local and foreign children’s books.
Lumba next created the product name “Yumburger” for their burgers as well as the name “ChickEnjoy” for their deep fried chickens. He then had the company incorporated in order to benefit from incorporation and leased a house on Main St. in Cubao, Quezon City as the first headquarters.
Caktiong stressed that developing internal strengths was critical. The stores were re-designed, the service transformed into a full self-service, fast-food operation with drive thrus. Not long after, Caktiong and Lumba went on an observation tour in the United States, attended food service and equipment conventions. Caktiong placed Lumba in charge of franchise development.
From a humble starting, Jollibee became one of the biggest fast-food chains around the world. From their expansions and acquisitions, Jollibee Philippine now as 1,466 stores in the Philippines namely, Jollibee (627), Chowking (377), Greenwich Pizza (236), Red Ribbon Bakeshop (194), Délifrance (28) and Manong Pepe’s (4).
About the Author
Christine Layug writes articles for Philippine Online Shopping Site, Express Regalo – http://www.expressregalo.com.
What is the most positive/ leading business in the Philippines today, if any?
We are planning to move back to the Phils and I hope you can give us bright idea what kind of business is better to start with in the Phils today. Is it really true the food business is stil the best and second are the franchising of the school (college for computers and nurses) Thanks.
I searched a good bit and found this, Hope it helps, I learned a lot today by searching this and it sounds like a wonderful place to be! Good Luck
* Information Technology continues to be the Philippine’s fastest growing industry, with expanding opportunities for personal computers and peripherals, private automatic branch exchanges (PABX), enterprise software and network application tools.
* Expansion and upgrade of Electric Power Systems through 2014 will create stable demand for equipment and accessories ranging from valves, boilers, steam generators and turbines to transmission/ distribution hardware and lines.
* The Philippine Mobile Telecommunications market will continue exponential growth through 2007, generating demand for communications hardware and software ranging from base stations and mobile switching equipment to network management tools and voice management systems.
* Best prospects for the expanding Building Products industry include specialized products such as waterproofing applications, specialty insulations and fittings.
* With growth of U.S. market share in the new car segment, significant opportunities in the $2.6 billion Automobile Aftermarket segment exist for U.S. manufacturers of aftermarket engines, auto body parts and mechanical equipment.
* Demand continues to grow for Consumer-Ready Food and Beverages due to retail expansion and liberalization, GDP growth and a preference for U.S. brands. Best product prospects include dairy, fresh fruits and vegetables, frozen vegetables, meats, nuts, processed food, pet food and wine.
* Expansion of the $10 billion Food Processing industry means increased opportunities for wheat, dairy products such as milk and whey powders, processed fruits and vegetables, beef and beef products, and nuts.
* The Philippine mining sector offers potential for resource extraction activities. Opportunities await U.S. suppliers of mining equipment, technology and service expertise to be utilized in proposed mining activities all over the country.
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