Business Flyers Online
business flyers online
4 Step Strategy for Business Growth Online
In my opinion the most significant as well as the most overlooked aspect of a business is marketing. Most people dont really get it. Most businesses understand it as advertising. Most customers perceive it as flyers in the mailbox – but guys, its a lot more than that. Marketing is not just about winning new customers but also keeping existing customers happy. My business strategy is simple – find new ways to generate more revenue from existing customers and ye shall be profitable. Eugene Moreau, a close friend and advisor taught me the principal of Find-Win-Keep-Grow.
These are the 4 most essential tasks your business could perform in order to move from success to significance. In your business, currently, what can you do to increase your revenue per customer per year? While you are thinking about this question let me share with you 4 essential tips to utilising your website to win and keep high value customers.
Step 1 – Simplify your website
Look at ways of driving qualified traffic through your website. Search engine optimisation, search engine marketing, social media marketing and PR are all credible ways of driving qualified traffic through your website. Once your prospects are on your website, the most important thing is to present the answer to their “right now” problem. Time is short, margin for error is non-existent and you have a lot to talk about.The key is to simplify your pitch. Gone are the days when flash banners, designer graphics and a whole lot of jazz was cool. Now most people that visit your website fall in the category of “been there, done that, bought the T-shirt” and have no love for “cool”. They are not surfing the net, killing time looking for something to WOW them. They are on your website because somewhere they have heard (or read) that you have the answer to their “right now” problem.
Step 2 – Engage our visitors attention Recently some of our customers have put Live Ambassador technology to great use. Companies have used Live Ambassador as the face for their website. Websites are generally very 2 dimensional with very little interactivity for the end user. It is a known fact that if you can engage your visitor into taking some action within the first few seconds of visiting your website, you have greater chances of conversion. Seeing that you have a lot to say about your businesses to this new prospect that has stumbled upon your website, it is imperative that you put your best foot forward. Once of the strategies you should consider is having special landing pages that talk about certain pain points (from a customers’ perspective) and provide succint, specific information to answer the “right now” problem. Use a Live Ambassador to break the ice.
Question: Would you rather read though the full page of text or have a real human being give you a 15 second pitch about what your business can do for them?
At the end of the 15-second pitch, get the prospect to click on the Live Ambassador and get redirected to the most critical landing page on your website. This way you have bypassed through all the potential distractions on your website and taken your prospect right to where they can find the answer they are looking for.
Step 3 – Capture Information What good is a website visitor if you never have the opportunity to conver them into a customer. Thousands of people surf the internet but its only the ones that share their contact information with you that have the potential of becoming your customers in future. So capturing user data is absolutely critical, not just from a follow up point of view, but also for future marketing communication. However, with data capture comes the question of data management. Its all good that you have a form on your website that collects user information – but then what?
In my opinion you should have a form that submits directly to an online contact management system with the ability to automatically trigger a string of communication emails based on user interaction. Consider this example: If you go on the LiveCRM website and sign up for the “request a demo” form, you are immediately added to the CRM system as a new lead; our sales manager gets an email notifying of this new prospect immediately. The Sales Manager logs in and allocates the lead to an appropriate business development manager.
The business develpoment manager then initiates a preset workflow as a result of which you get an auto responder acknowledging your request. Now depending on whether or not you open the email and click on any links inside it, auto responders are used to send you further, relevant and more specific communication via email. As a CEO, at any given time, I have the ability to log into LiveCRM and see how many leads were acquired from the “request a demo” form, at what stage they are in the pipeline, who is dealing with them, what interactions have been taken by both parties toward engaging in this business relationship and a whole lot more.
I hope you can see the picture here – I have just shown you how a system can be used to automate your lead capture, first contact and then salesforce automation with just a few clicks.
Step 4 – Build relationships with your customers Now that you have won this deal, it is time for you to start building the relationship to fulfil the greater agenda – Keep this customer for life, increase revenue per customer per year and reduce customer service costs. In my experience, the customers you lose to a competitor are mainly due to their dissatisfaction with you as a supplier. In 85% of the cases you will find that the customer simply wanted to be regularly communicated with. I heard a customer once say to me “Manas, your team never bothered ringing me and asking me how I was doing in business; how then do you say that you are interested in mu success?” – this is true. We lost this customer but learnt a valuable lesson.
Using Maxmail, you can setup and manage regular newsletter communication, conduct online surveys to gauge customer satisfaction and make critical changes to your business strategy to achieve your busniess goals – Listen. If you dont know what your customers think about you, there is no way you can keep them happy.
In closing Finding, Winning, Keeping and Growing is a winning strategy. But for this strategy to prove itself you need supporting systems and processes in place to automate things and focus on building relationships.
In my opinion, every point in a customer interaction where the “human element” is not present should be automated leaving humans to do what they do best – build personal relationshps. This not only saves you resources, but also sets you apart in terms of consistency – machines dont forget to send out emails, humans do.
Using integrated systems not only gives you the power of knowledge about your prospects/customers, it also introduces a new level of efficiency at multiple touch points within your organisation – If everyone sees what everyone else sees, then everyknow knows everything, and can help with anything. Remember – Your website is a valuable resource. Use it well and you will make the competition irrelevant.
NOTES: Eugene Moreau is a well known pitch strategist and business coach – checkout his blog at eugenemoreau[dot]wordpress.com
About the Author
CEO of Genesis Web Strategies and chief application developer and entrepreneur.
Application Developer, Internet Applications Programmer (XML, PHP, AJAX) and Project Manager in a wide variety of business applications. Particularly interested in client/server and relational database design using Oracle, MySQL Server. Special Interests include learning new programming languages, exploring new business oportunities on the internet and aiding in taking new technologies to market.
Specialties
Internet Programming, E-Commerce Business Process Development, international business management, Internet Portal Architecture, Database Architecture, Systems Integration and management.
Is it legal or smart for me to make my small business website on myspace.com?
I am putting together a small business. It is balloon bouquet deliveries. I will not be needing the ability to accept credit cards online just yet. All I really need include the website with flyers and my business card, so that when people ask what the bouquets look like, I can let them get online and see pictures.
Am I allowed to use myspace for this purpose?
Is this a smart move on my part or is using myspace to show customers my product unprofessional?
If you want a professional looking website for free try this:
http://office.microsoft.com/en-gb/officelive/default.aspx
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Dayton Flyers Competitor AnoChrome Two Tone Watch $100.88 The ultimate Dayton Flyers fan’s statement, our Competitor Two-Tone timepiece offers men a classic, business-appropriate look. Features a 23kt gold-plated bezel, stainless steel case and date function. Secures to your wrist with a two-tone solid stainless steel band complete with safety clasp.The AnoChrome dial option increases the visual impact of any watch with a stunning radial reflection similar to that of the underside of a CD. Perceived value is increased with the AnoChrome’s gem-like saturation of team color. Even the emblazoned school logo is enhanced by intertwining with AnoChome’s intense luster. Just imagine a watch face this alluring surrounded by the superior quality of a timepiece. |
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Dayton Flyers Competitor Ladies Watch with Two-Tone Band $91.67 The ultimate NCAA fan’s statement, this Dayton Flyers Competitor Two-Tone timepiece offers women a classic, business-appropriate look. Features a 23kt gold-plated bezel, stainless steel case and date function. Secures to your wrist with a two-tone solid stainless steel band complete with safety clasp. |
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Philadelphia Flyers Team Logo Crystal Stacked Ring Set (Size  $89.09 Enjoy this official NHL licensed Philadelphia Flyers ring. A great gift for any Philadelphia Flyers fan!Ladies’ ringTeam color stacked rings – set of threeFeatures the team logo and team color crystals on a stainless steel bandAvailable in sizes 6, 7 and 8Express your team pride with jewelry from LogoArt®. LogoArt® rings are available in 14KT and 10KT gold, sterling silver and gold plated sterling silver. The precise detail of your favorite team’s logo is captured in expensive metal molds. Items are cast of precious metals and hand finished. Team up your ring with one of LogoArt®’s matching money clips or business card holders. Browse all of our NHL watches too!. |
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Dayton Flyers Executive Ladies Watch with Mother of Pearl Dial $163.52 The ultimate Dayton Flyers fan’s statement, our Executive timepiece offers men and women a classic, business-appropriate look. Features a 23KT gold-plated bezel, stainless steel case and date function. Secures to your wrist with a two-tone solid stainless steel band complete with safety clasp.The hypnotic iridescence of our natural blush mother of pearl combined with the sparkling brilliance of Swarovski crystal indexes adds even more prestige to our collection of fine ladies’ wristwatches. Team logos make a unique fashion statement for the ultimate NCAA fan. |
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Dayton Flyers Competitor AnoChrome Ladies Watch with Two-Tone Band $115 The ultimate NCAA fan’s statement, this Dayton Flyers Competitor Two-Tone timepiece offers women a classic, business-appropriate look. Features a 23kt gold-plated bezel, stainless steel case and date function. Secures to your wrist with a two-tone solid stainless steel band complete with safety clasp.The AnoChrome dial option increases the visual impact of any watch with a stunning radial reflection similar to that of the underside of a CD. Perceived value is increased with the AnoChrome’s gem-like saturation of team color. Even the emblazoned school logo is enhanced by intertwining with AnoChome’s intense luster. Just imagine a watch face this alluring surrounded by the superior quality of a timepiece. |
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Dayton Flyers Competitor Ladies Watch with Mother of Pearl Dial and Two-Tone Band $126.5 The ultimate NCAA fan’s statement, this Dayton Flyers Competitor Two-Tone timepiece offers women a classic, business-appropriate look. Features a 23kt gold-plated bezel, stainless steel case and date function. Secures to your wrist with a two-tone solid stainless steel band complete with safety clasp.The hypnotic iridescence of our natural blush mother of pearl combined with the sparkling brilliance of Swarovski crystal indexes adds even more prestige to our collection of fine ladies’ wristwatches. Team logos make a unique fashion statement for the ultimate fan. |
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Philadelphia Flyers Flyers Sterling Silver Script Necklace $58.18 Enjoy this official NHL licensed Philadelphia Flyers necklace. A great gift for any Philadelphia Flyers fan!Necklace with 18″ chainScript detailSterling silver finishExpress your team pride with jewelry from LogoArt®. LogoArt® charms and pendants are available in 14KT and 10KT gold, sterling silver and gold plated sterling silver. The precise detail of your favorite team’s logo is captured in expensive metal molds. Items are cast of precious metals and hand finished. Team up your necklace with one of LogoArt®’s matching charms or earrings. Browse all of our NHL watches too!. |
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Philadelphia Flyers Flyers Sterling Silver Script Bracelet $48.08 Enjoy this official NHL licensed Philadelphia Flyers bracelet. A great gift for any Philadelphia Flyers fan!7″ bracelet1/4″ high and 1″ wide detailSterling silver finishExpress your team pride with jewelry from LogoArt®. LogoArt® pendants are available in 14KT and 10KT gold, sterling silver and gold plated sterling silver. The precise detail of your favorite team’s logo is captured in expensive metal molds. Items are cast of precious metals and hand finished. Team up your bracelet with one of LogoArt®’s matching charms or earrings. Browse all of our NHL watches too!. |
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Philadelphia Flyers Flyers Pendant – 10KT Gold Jewelry $142.65 Enjoy this official NHL licensed Philadelphia Flyers pendant. A great gift for any Philadelphia Flyers fan!Express your team pride with jewelry items from LogoArt®.Pendant10KT gold finishExpress your team pride with jewelry from LogoArt®. LogoArt® pendants are available in 14KT and 10KT gold, sterling silver and gold plated sterling silver. The precise detail of your favorite team’s logo is captured in expensive metal molds. Items are cast of precious metals and hand finished. Team up your pendant with one of LogoArt®’s matching charms or earrings. Browse all of our NHL watches too!. |
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Philadelphia Flyers Engraved Money Clip $28.85 Enjoy this official NHL licensed Philadelphia Flyers money clip. A great gift for any Philadelphia Flyers fan!Express your pride with men’s accessories from LogoArt®.Engraved with the Philadelphia Flyers logoHigh polish silver plating to enhance the laser engraved team logoApproximately 2″ horizontally and 1 3/8″ verticallyBlack velvet jewelry boxTeam the money clip up with a matching key chain. Other jewelry items are also available for the Philadelphia Flyers. |
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Philadelphia Flyers 2 Piece Rocks Glass Set (with Flyers) $28.95 A set of NHL officially licensed Rocks Glasses decorated with hand-crafted metal Philadelphia Flyers logos. The perfect compliment to your bar or game room decor. |
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Philadelphia Flyers Shower Curtain by Kentex $38.95 Philadelphia Flyers coordinating shower curtain.Screen printed logo in center on the NHL team specific color. 100% polyester jersey mesh.Size available = 72″ x 72″.Please note this item will take 3 to 4 weeks for delivery.To see other Philadelphia Flyers items from Kentex, please click here |
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Philadelphia Flyers NHL Prospect Watch $28.85 The ProspectTM watch features:Philadelphia Flyers logoMiyota®, a high quality Japanese movementColorful plastic casePlastic lensLimited lifetime manufacturer’s warrantyPolyurethane strapWater resistant |
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Philadelphia Flyers Flyers Pendant – 14KT Gold Jewelry $246 You often see shirts, caps and jackets that feature logos from your favorite collegiate and professional sports teams. Now you can add high quality jewelry products to the list!You will love the exciting collections available for each school and team! There are more than 300 universities and sports teams to choose from so you can build a collection that is perfect for you.Logo Art manufactures the broadest and most elegant collection of collegiate and sports licensed jewelry products ever. Most products are available in 14k gold and sterling silver. To see a list of all Philadelphia Flyers jewelry available, click here.To see a list of all necklaces available, click here.To order separator beads, click here.The majority of the pendants and charms can also be made into rings, earrings, tie tacks, cuff links and key rings. Please contact Online Sports at 1-800-856-2638 for availability and pricing.Following is an example of what you can do with pendants, charms, and separator beads to make a very unique gift or team spirit item. |
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Philadelphia Flyers Flyers Pendant – Sterling Silver Jewelry $38.46 You often see shirts, caps and jackets that feature logos from your favorite collegiate and professional sports teams. Now you can add high quality jewelry products to the list!You will love the exciting collections available for each school and team! There are more than 300 universities and sports teams to choose from so you can build a collection that is perfect for you.Logo Art manufactures the broadest and most elegant collection of collegiate and sports licensed jewelry products ever. Most products are available in 14k gold and sterling silver. To see a list of all Philadelphia Flyers jewelry available, click here.To see a list of all necklaces available, click here.To order separator beads, click here.The majority of the pendants and charms can also be made into rings, earrings, tie tacks, cuff links and key rings. Please contact Online Sports at 1-800-856-2638 for availability and pricing.Following is an example of what you can do with pendants, charms, and separator beads to make a very unique gift or team spirit item. |
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Philadelphia Flyers 20 oz. Stainless Steel / Black Travel Mug (with Flyers) $24.95 This NHL officially licensed 20 oz. Travel Mug keeps drinks hot or cold and will fit in your vehicle cup holder. Decorated with a high quality metal Philadelphia Flyers logo. |
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Philadelphia Flyers 2 Piece Stainless Steel Can Holder Set (with Flyers) $24.95 This is a matching pair of finely crafted NHL officially licensed Can Holders. Both can holders are decorated with hand-crafted metal Philadelphia Flyers logos, and the stainless steel construction keeps your drink cold for hours. |
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Philadelphia Flyers 2 Piece 15 oz. Glass Tankard Set (with Flyers) $39.95 This is a classically designed pair of 15 oz. Glass Mugs decorated with hand-crafted official NHL Philadelphia Flyers logos. The perfect compliment to your bar or game Room decor. |
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Philadelphia Flyers 2 Piece Black Ceramic Mug Set (with Flyers) $29.95 This is a matching set of NHL officially licensed 15 oz. Black Ceramic Coffee Mugs decorated with a hand-crafted Philadelphia Flyers logo. Perfect for the sports fan who wants one mug for the home and one for the office. |
